Strategic framework for profitable growth
Nobina’s strategy is based on our profitable growth. During the year, the strategy was broadened and clarified in a numberof ways. It is based on three strategic objectives and encompasses the business areas, Nobina Bus and Nobina Care. Sustainability has also been given a clearer role.
Our strategic objectives
Nobina’s strategic framework for profitable growth contains three overarching strategic objectives:
Growing business with stable financial performance
We manage to grow through increased turnover, market share and/or geographical expansion, without risking our financial stability. Stable financial performance means that we have reliable and sustainable profitability, good cash flow management and a healthy balance sheet, making us resilient to economic fluctuations. The combination of growth and financial stability means that we ensure a successful and sustainable business model.
Maximise positive effect on environment, travelers and society
The more services we produce, the better for the environment, travellers and society as a whole. Emissions and traffic congestion decrease while accessibility to different parts of a city or region increase. This is why we want to grow public transport as much as possible.
Enable our employees to deliver on Nobina's traveler promise with pride
Our traveller promise captures how we meet traveler needs: “You should feel welcome, safe, receive information that is important for your journey and should always feel confident that you are travelling sustainably.” The promise is realised through committed, motivated employees and we can offer travellers the best possible journey every day.
Business areas built on a common base
The strategy was refined and meant operations were divided into two business areas with specific strategic priorities and targets for each business area. Nobina Bus focuses on public bus transport services and Nobina Care specialises in service trafic. The business areas’ operations share a common base:
Sustainability in everything we do
This is a promise of sustainability in everything we do, addressed to ourselves, PTAs, travellers and to society as a whole. The concrete sustainability work focuses on a number of environmental issues, such as minimising carbon dioxide emissions, and also social sustainability with a focus that includes work environment, equality and on our role as societal stakeholder.
Safety first
Every day, we are responsible for the transportation of over 1 million passengers, which means we are also responsible for the safety of our passengers and fellow road users. For us, safety is not just a matter of course, but a fundamental priority. It is our most important value and a guiding principle that enables our employees to make safe and informed decisions in their daily activities.
A strong Nobina heart
This concept summarises the values and culture that are to permeate Nobina. This highlights the significance of commitment in everyday situations, but also everything from competence assurance to the importance of providing safe and secure workplaces where all employees feel they be the best version of themselves.