Prize for job collaboration in Kolding Municipality
In Denmark, Nobina has achieved great success with its job collaboration, diversity and health initiative with the aim of retaining and attracting new employees. As a result, the Kolding traffic area was the first to receive the SammenomJOB (Eng: Working together for jobs) award. The prize was introduced in 2023 by Kolding Municipality’s labour market council and social and labour authority with the aim of spotlighting activities that contribute to diversity and create jobs for individuals who are far from the labour market.
Through its close collaboration with the municipality and job centres, which included a form of “job dating”, Nobina receives tips about interested and suitable candidates for driver training. Nobina also collaborates with two training companies, Dekra and AMU Syd. Students at the schools are invited to information events at Nobina, where they learn more about the profession and join bus drivers as they carry out their daily routines.
Nobina’s operations in Kolding employ about 85 drivers. The company has not only changed a recruitment need into practically a queue of people interested in employment, it has also worked purposefully to create a distinct “we culture” with zero tolerance for racism, sexism, etc. Employees are also offered health agreements whereby the company pays the full cost of up to ten appointments with a physiotherapist, chiropractor or private caregiver for rehabilitation.